Mixup - Music collaboration system

Collaboration for producers & artists

Overview

Mixup is a SaaS developed by the founders of Puremix. It is designed to streamline the track feedback process by providing an innovative collaboration platform for audio engineers and their clients. The goal of the project was to transform the initial stark interface into an intuitive and engaging online music workspace, making Mixup marketable.

Business objectives:

  • Become the leading collaboration tool in the audio industry.

  • Make users' first impressions memorable, because the founder (who is a well-known audio engineer working with Shakira, Jennifer Lopez, Mark Ronson ect...) has put his credibility on the line.

  • In the first phase, grow the user base (free or paid)

Business objectives:

  • Become the leading collaboration tool in the audio industry.

  • Make users' first impressions memorable, because the founder (who is a well-known audio engineer working with Shakira, Jennifer Lopez, Mark Ronson ect...) has put his credibility on the line.

  • In the first phase, grow the user base (free or paid)

Business objectives:

  • Become the leading collaboration tool in the audio industry.

  • Make users' first impressions memorable, because the founder (who is a well-known audio engineer working with Shakira, Jennifer Lopez, Mark Ronson ect...) has put his credibility on the line.

  • In the first phase, grow the user base (free or paid)

The team

🙋🏻‍♀️ My role: Lead Designer

👱🏻‍♂️ CEO: Guillaume

🧑🏻‍🎨 Design: Caroline, Quentin, Maria, Baptiste

👨🏻‍💻 Tech: Mael, Thomas, Armelle, Benoit, Yohann, Camille, Riad

🧑🏻‍🔧 Marketing: Matis, Franck

Challenge

Design a SaaS product enabling collaboration between audio engineers and artists, requiring robust versioning capabilities and tailored sharing permissions.

Approach

  • Embraced a user-centric approach to streamline the interface and optimize user experience.

  • Understand user behaviour through continuous discovery.

  • Test & Learn through prototypes user tests, and regular releases depending on risks.

  • Prioritized customization options to tailor user preferences and workflows.

  • Embraced a user-centric approach to streamline the interface and optimize user experience.

  • Understand users behavior through continuous discovery.

  • Leveraged collaboration features to enhance client engagement and feedback.

  • Prioritized customization options to cater to diverse user preferences and workflows.

  • Embraced a user-centric approach to streamline the interface and optimize user experience.

  • Understand users behavior through continuous discovery.

  • Leveraged collaboration features to enhance client engagement and feedback.

  • Prioritized customization options to cater to diverse user preferences and workflows.

Test & Learnings

3

semi-directed

scenarios

3

scenarios tested

3

semi-directed

scenarios

5

people from team members
& stakeholder’s network

5

people from team members
& stakeholder’s network

5

people from team members
& stakeholder’s network

6

prioritized

outcomes

6
prioritized outcomes

6

prioritized
outcomes

User testing revealed some pain points that have to be fixed before a product launch:

  • They've lost in the dashboard when browsing the files from the quickview.

  • It's difficult to access player view to play their music. The quickview is not intuitive enough. Nobody double clicks to open a player.

  • The wording is unclear for the player, album, and showcase: 'player' is confused with 'playlist'.

  • Comments must be more readable.

  • Users don't understand that they can scroll in the version list in the player view.

  • The admin panel seems unnecessary and confuses users when they need to take an action.

User testing revealed some pain points that have to be fixed before a product launch:

  • They got lost in the dashboard when browsing the files from the quickview.

  • They think that it's hard to get in player view to play their music. Open the quickview then clicking on Access player button was not intuitive enough and nobody double click to open a player.

  • Wording is not clear for player, album, showcase : 'player' is confused with 'playlist'.

  • Comments should be more readable.

  • Users do not understand that they can scroll in the version list in the player view.

  • The admin panel is a duplication of the player/album view. It seems not necessary and even confuses the users when they need to take an action.

User testing revealed some pain points that have to be fixed before a product launch:

  • They got lost in the dashboard when browsing the files from the quickview.

  • They think that it's hard to get in player view to play their music. Open the quickview then clicking on Access player button was not intuitive enough and nobody double click to open a player.

  • Wording is not clear for player, album, showcase : 'player' is confused with 'playlist'.

  • Comments should be more readable.

  • Users do not understand that they can scroll in the version list in the player view.

  • The admin panel is a duplication of the player/album view. It seems not necessary and even confuses the users when they need to take an action.

Results

+10k

free & paid users

+10k

free & paid users

+10k

free & paid users

+150k

created tracks

+150k

created tracks

+150k

created tracks

10+

designed features

10+

designed features

Takeaways

This project taught me the importance of remaining vigilant about emerging competitors throughout the development phase, as well as the necessity of reprioritizing tasks based on feedback—ranging from qualitative insights gathered from beta forum and surveys.


It also provided valuable lessons on collaborating with marketing team to amplify brand awareness and voice, as well as guiding users seamlessly from their initial interaction with Mixup to navigating through the app.

Momoko Sakamoto

From anywhere 🌏