Process - Plugins for audio softwares

E-commerce for mixing plugins

Overview

Process.audio emerges as a pioneering e-commerce platform dedicated to selling audio plugins, crafted by the innovative team at Puremix. With a primary goal of delivering a bold and seamless user experience, the project aimed to create a distinctive e-commerce platform that stands for Process.audio brand identity while addressing the complex challenges associated with plugin purchase and activation.

The team

🙋🏻‍♀️ My role: Lead Designer

👱🏻‍♂️ CEO: Guillaume

🧑🏻‍🎨 Design: Caroline, Quentin, Maria, Baptiste

👨🏻‍💻 Tech: Mael, Thomas, Armelle, Benoit, Yohann, Camille, Riad

🧑🏻‍🔧 Marketing: Matis, Franck

Challenge

The goal of the project was to create a bold and intuitive e-commerce site that not only showcased the unique features of each plugin, but also simplified the user journey from purchase to activation.

Key considerations included aligning the plugin identity with the Process.audio brand, requiring account creation for plugin access and updates, and overcoming the complexities of iLok integration.

The goal of the project was to create a bold and intuitive e-commerce site that not only showcased the unique features of each plugin, but also simplified the user journey from purchase to activation.

Key considerations included aligning the plugin identity with the Process.audio brand, requiring account creation for plugin access and updates, and overcoming the complexities of iLok integration.

The goal of the project was to create a bold and intuitive e-commerce site that not only showcased the unique features of each plugin, but also simplified the user journey from purchase to activation.

Key considerations included aligning the plugin identity with the Process.audio brand, requiring account creation for plugin access and updates, and overcoming the complexities of iLok integration.

Decision

  • Distinct plugin identities
    Each plugin is imbued with its own unique identity while harmonizing with the overarching Process.audio brand aesthetic.

  • User account
    Seamless creation of user accounts to facilitate plugin discovery, purchase, and download, ensuring effortless access to updates and activations.

  • iLok management
    Strategically designed user flows to navigate the complexities of iLok constraints and streamline plugin activation processes.
  • Distinct plugin identities
    Each plugin is imbued with its own unique identity while harmonizing with the overarching Process.audio brand aesthetic.

  • User account
    Seamless creation of user accounts to facilitate plugin discovery, purchase, and download, ensuring effortless access to updates and activations.

  • iLok management
    Strategically designed user flows to navigate the complexities of iLok constraints and streamline plugin activation processes.
  • Distinct plugin identities
    Each plugin is imbued with its own unique identity while harmonizing with the overarching Process.audio brand aesthetic.

  • User account
    Seamless creation of user accounts to facilitate plugin discovery, purchase, and download, ensuring effortless access to updates and activations.

  • iLok management
    Strategically designed user flows to navigate the complexities of iLok constraints and streamline plugin activation processes.

Takeaways

The collaboration with the Marketing Manager and Web Designer was essential in enhancing the appeal and visibility of Process.audio plugins. Emphasizing social proof and tutorials was a key strategy to arouse user trust and facilitate plugin discovery.

Momoko Sakamoto

From anywhere 🌏